QA engineering is evolving beyond the assessment of product quality and enters into UX world by verifying and ensuring the convenience of software products for end-users.
This is not surprising, as it is one of the crucial factors of a business success. Therefore, Quality Assurance teams perform production testing, UX verification to help continues development processes concentrate on new features development rather on bug fixes.
QA engineering teams ensure automated tests efficiency and velocity in development of automated tests before the products are released.